[Marketo & Ascend2 “Marketing Automation Strategies for Sustaining Success” (2015)] and 79% of top-performing companies have been using marketing automation for more than 2 years. – [Gleanster “Q3 2013 Marketing Automation Benchmark”]
Numbers don’t lie. The companies with successful marketing automation programs will invest in further success in the coming year. – [Marketo & Ascend2 “Marketing Automation Strategies for Sustaining Success” (2015)]
It just makes sense. Marketing automation tools allow you simultaneously track customers, capture leads; and send communications to them in a single platform. Marketer software, like itracMarketer, assists marketing teams, sales and account managers to automate triggered communications and tasks. Using an all in one platform to employ this gathered data in personalized and contextual email campaigns.
The journey from prospect to loyal customer is vastly streamlined and improved when email marketing and marketing automation are managed within one platform.
Industry leaders are already floating on the cloud. In 2013, StrongMail became StrongView, a platform that goes beyond email marketing. In the same year, Salesforce purchased ExactTarget and recently Netsuite bought the ESP Bronto Software.
There are many pieces that must be put in place to establish a successful marketing automation strategy, starting with using an all in one platform to combine the power of email marketing and marketing automation tools to nurture your clients position in your communications or sales funnel. Using marketing automation to scale your marketing campaigns will help achieve your marketing goals rapidly and effectively.
itracMarketer is a leading all-in-one platform that includes email marketing, triggered communications and notifications, lead scoring, landing pages, personalized content, analytics and more marketing automation features.