Email remains one the most effective and popular marketing communication paths in 2015. Consistently offering unique methods of delivering communications, and increasing ROI in a wide range of campaign styles, types and promotions; and yet, email is only getting more sophisticated.
To the Cloud! – How the lines between email marketing and marketing automation are disappearing
Putting your company on the leading edge of technology requires leading edge tools to multiply your email marketing campaign into a fully automated, personalized and contextual marketing automation system. The success rates are undeniable, but many sales and marketers don’t realize that they could increase the power of email substantially with marketing automation.
Marketing automation allows companies to use their gathered intelligence, and existing customer data to create advanced automated workflows to (automate repetitive and difficult tasks that will) generate/promote leads and to compile useful and valuable customer data. This is then used to provide a personalized, and customer aware campaign immediately relevant and specific to your promotion and communication.
The field of Marketing Automation is growing at an astonishing rate, and rightly so. B2B and B2C companies of all sizes require a comprehensive solution to promote leads, find customers, and nurture their new and ongoing relationships. 63% of companies successful in Marketing Automation plan to increase their budget