CASL is Canada’s new anti-spam legislation, Bill C28, and it has been in effect since July 1st, 2014 and all company email communications and consent databases are expected to be in full compliance.The maximum fine for non-compliance is $10 million. Is your email database compliant?
The CRTC has already issued the first CASL fine of $1.1 million dollars to one company as of March 5th, 2015. Don’t be the next business in the news paying a large penalty for violating Canada’s Anti-Spam Law. Learn about changes to canada spam law.
The itracMarketer CASL management tool has been designed by itracMEDIA working closely with a team of CASL experts from Ottawa to offer you everything you need to manage your company’s CASL legislation email marketing database compliance requirements.
Stay on the right side of the anti spam legislation in Canada and avoid any fines or issues related to your email marketing practices.
One comprehensive cloud software package. Complete CASL management. Risk-free results.
CANADA’S MOST COMPREHENSIVE TECHNOLOGY SOLUTION FOR MANAGING CASL COMPLIANCE
You have spent countless marketing dollars on building your email database.
You need to protect your investment with a solution that will automatically manage the consent
of your customers as well as prospects/leads.
You need an audit trail of every email source captured, consent request as well as the result.
You need a compliance report that is easy to access.
MORE TIME FOR MARKETING, LESS TIME WORRYING ABOUT COMPLIANCE…
OR WORSE, A CRTC AUDIT
We can provide full support from the onboarding and set up to the ongoing administration in order to ensure that every aspect of your compliance management is covered.
EMAIL DATA INTEGRATION
itracMarketer is extremely flexible and can process manual as well as automated data feeds from multiple sources.
FULL AUDIT TRAIL
From the moment email contact records are added to the database a comprehensive audit trail at the individual level will be available. In addition summary reporting is available to quickly understand the status and health of your overall database.
TAG, YOU’RE IT
itracMarketer will assign and manage the correct consent tag to each and every record as soon as it enters your CASL compliant database to every following interaction.
STORE YOUR SOURCE
itracMarketer not only tracks consent but stores a visual copy of all consent capture forms. When forms become outdated or offline there is still a history of not only when but where the consent was captured.
Do you need to worry about running a new consent campaign every month? Well, worry no more because the itracMarketer automatically processes consent campaigns in the background, whether they are 6 month prospects or 2 year former customers.
CHANGE THE STATUS
Each and every individual profile can be updated. Either manually by a customer service rep or other authorized person and of course automatically from the moment they enter the database or when the contact responds positively to a consent campaign. Remember, everything is tracked and tagged.
The itracMarketer is a comprehensive solution that includes the ability to set up web-forms, leverage templates or create your own using a simple to use editor. All the tools are available to ensure you manage your CASL compliance effectively.