itracMEDIA Inc., Privacy Policy Effective as of August 1st, 2022

General (“ItracMarketer” and “us”) understands the importance of the protection of the privacy of the personal information of individuals and the importance of security of confidential information of all types. We have created this Privacy Policy (the “Policy”) to demonstrate our commitment to protecting your privacy. This Policy explains:

  • What personal information we collect and why we collect it;
  • How we use your personal information;
  • Who we share your personal information with; and
  • The choices you have to access, update, and remove your personal information from the service.

ItracMarketer manages the collection of all information in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).

Please note that ItracMarketer reserves the right to update or change this Policy at any time. We will notify you of any changes by posting an updated Policy on this website or as made available through the services. The most current version of this Policy will govern ItracMarketer’s use of users’ personal information. By continuing to access ItracMarketer’s website or by continuing to use its services after changes are made to this Policy, you agree to be bound by the revised terms.

Consent for Personal Information

By providing ItracMarketer with your personal information through our website or any of our forms, you consent to the collection, use and disclosure of such information in accordance with this Policy or for the purposes identified to you at the time you provided the personal information. Any secondary use of the personal information will only be processed with your express consent, or you will be provided with an opportunity to opt-out.

You have the opportunity to withdraw your consent, or to opt-out at any time. If you wish to withdraw your consent or to opt-out at any time, you may click on the communications preferences link on the bottom of any email you receive from us, or by contacting ItracMarketer’s Privacy Compliance Officer, listed at the end of this Policy.

Information We Collect

ItracMarketer collects and processes personal information in accordance with this Policy. We will not sell, share, or rent this information to others, except as accounted for in this Policy. ItracMarketer collects personal information for the purposes of providing our services or products to you.

The types of information that ItracMarketer collects includes:

ItracMarketer Account Holders

  1. Registration Information: If you sign up to use services, you need an ItracMarketer account to become an account holder (“Account Holder”). When you register for an account, you will be asked to provide certain basic information, such as your name, email address, username, password, company name, occupation, location, and phone number. Passwords are encrypted – ItracMarketer staff is unable to view or retrieve passwords.
  2. Billing information: If you subscribe to our services, you will need to provide us with payment and billing information.
  3. Cookies: We use cookies to track visitor data, such as the source of website visits and the number of website visits on our website.
  4. IP Addresses: IP addresses are collected about you as part of your use of the services (e.g. for the purpose of recording country level location and IP addresses used when using our services).

Your Contacts

  1. Distribution list: As part of your use of our services, you may provide us with, or we may collect as part of the services, personal information about your contacts (“Contacts”). This information includes email addresses and may include other identifiable information such as name, company name or other information you provide to ItracMarketer while using the services. You must ensure that you acquire the appropriate consent from your Contacts to allow their information to be processed by us.
  2. Cookies: ItracMarketer will only use cookies and similar tracking technologies to collect and use personal information about your Contacts if have you have added the ItracMarketer tracking code to your website. Any landing pages hosted by ItracMarketer will automatically have a tracking code.
  3. IP Addresses: IP addresses are collected about your Contacts as part of the services (e.g. for the purpose of recording country level location and the IP addresses used when submitting a form and supplying consent).

Information We Collect about Your Contacts

*This section only applies to information collected, used or disclosed by ItracMarketer about an Account Holder’s Contacts for the purposes of providing the services*

ItracMarketer will only collect, use or disclose personal information about Contacts if the Account Holder has registered for certain services where they provide us with a distribution list. Account Holders are solely responsible for ensuring that they have complied with all applicable laws when providing personal information about their Contacts to ItracMarketer through the services.

Information ItracMarketer automatically collects

When Account Holder’s Contacts engage with an email campaign received from an Account Holder, or interact with a link to an Account Holder’s connected website, ItracMarketer may collect information about such Contact’s device and interaction with the email through the use of cookies. This information is only collected to provide the services and to provide insight to the Account Holder.

Information we collect about a Contact’s device and the applications Contact uses to access emails sent from the Account Holder, through our services, may include Contact’s IP address, operating system, browser ID, and other related information about Contact’s system and connection.

Information we collect about Contact’s interaction with emails sent through the services may include dates and times that Contact accesses email and browsing activities, and information regarding the performance of the services, such as the deliverability of emails and other communications sent to Contact by an Account Holder through the services.

Please note, ItracMarketer will not contact any of Your Contacts, unless required by applicable law.

Why We Collect Your Information

ItracMarketer collects information for the following purposes:

  1. to provide ItracMarketer Account Holders with the services they subscribe for, including using Account Holder information for the services;
  2. for administration and account management, as well as access to ItracMarketer’s website;
  3. if you have consented to receiving marketing and promotional materials, to inform you of other products and services offered by ItracMarketer; and
  4. to respond to Account Holder communications or to send information requested by you. This may include, but is not limited to:
    1. special offers and updates;
    2. newsletters; and
    3. service announcements.

You may, at any time, choose to opt-out of receiving communications by clicking the unsubscribe button at the bottom of each email sent from ItracMarketer to you.

Use and Disclosure of Your Personal Information

Personal information submitted to ItracMarketer, including through ItracMarketer’s website or a prescribed form, is kept strictly confidential unless disclosed in accordance with an Account Holder’s express consent or legal requirements. In any event, any personal information provided on any ItracMarketer platform by Account Holders is voluntary:  any personal information provided by an Account Holder is submitted at the Account Holder’s discretion. Please note that revoking your consent may result in not being able to access or utilize certain ItracMarketer services.

ItracMarketer uses third parties and outside service providers with respect to its website and services. Account Holder’s personal information may be shared with such third parties and providers.  We may also provide aggregated statistics about Account Holders, sales, traffic patterns and related information to reputable third parties. ItracMarketer requires that any third party provider that has access to personal information be bound by obligations consistent with this Policy and that such providers only collect, use or disclose Account Holder’s personal information for the purposes of providing ItracMarketer services.

Personal information provided by Account Holders will not be sold, shared, or rented to outside organizations unless in accordance with your implied or express consent. ItracMarketer reserves the right to contact any Account Holders in order to forward information, respond to questions or provide notification of any changes to our program or our policies. Please note, ItracMarketer will not contact any of your Contacts, unless required by applicable law.

ItracMarketer will disclose personal information only if consent is given by the relevant individual or:

  1. when permitted or required by law, such as in response to a subpoena or other legal process;
  2. to a transferee of all or part of ItracMarketer;
  3. to ItracMarketer’s service providers in accordance with this Policy; or
  4. to meet legal obligations, including but not limited to regulatory reporting obligations.

ItracMarketer uses the following third parties and service providers (personal information of your Contacts is not disclosed to such third parties):

  • We use Google Analyticsto track anonymous website activity and measure the usage patterns on our website.

Breach Notification

ItracMarketer shall comply with, and provide Account Holders with reasonable assistance in compliance with applicable laws with respect to any unauthorized use, access or disclosure of personal information.

Your Rights and Access

You have the right to access personal information that ItracMarketer processes about you. You can request from us information about –

  • The personal information we hold about you
  • The categories of personal information concerned
  • The purposes of the processing
  • Details to whom your personal information has/will be disclosed
  • How long we retain your personal information
  • If we did not collect the information directly from you, information about the source
  • how to lodge a complaint with the correct supervisory authority

You may also request from us the following-

  • That we update any incomplete or inaccurate information about you
  • Request that we delete your personal information in accordance with applicable laws

You may request we action your rights by contacting us at 1928 Gerrard St. East, Toronto, Ontario Canada M4L 2C1, or by emailing us at [email protected].


ItracMarketer is committed to being accountable for the personal and confidential information that you provide to us. We have designated a Privacy Compliance Officer to handle privacy matters and inquiries regarding personal information. For contact information, please see the end of this Policy.

Links to Other Sites

ItracMarketer’s website may contain links to other sites. Please be aware that ItracMarketer is not responsible for the privacy practices of other sites. We encourage our Account Holders to be aware that when they leave our site, they should thoroughly read the privacy statements of each and every web site that collects personally identifiable information.

This privacy Policy applies solely to information collected by us.

If you use a link to go from the ItracMarketer site to purchase products or services, you are completing a purchase transaction according to the rules and regulations of the vendor company, not ItracMarketer.

Cookie Policy

The ItracMarketer website and services uses cookies to collect and store certain information in accordance with this policy. A ‘cookie’ is a small text file sent from a website and stored on the user’s computer by the user’s web browser. Upon visiting a site that uses cookies, a cookie is downloaded onto your computer or mobile device.  The next time you visit that site, your device will remember useful information such as preferences, visited pages or logging in options.

Cookies are widely used to add functionality to websites, or to ensure they work more efficiently. Our site relies on cookies to optimise the user experience and ensure the sites services function properly.

Most web browsers allow some control to restrict or block cookies through the browser settings, however if you disable cookies you may find this affects your ability to use certain parts of our website or services. For more information about cookies please visit

Analytical Purposes: We use cookies to analyze Account Holder activity in order to improve our website. For example, we can use cookies to look at aggregate patterns like the features Account Holders use. We can use such analysis to gain insights about how to improve the functionality and user experience of our website.

Your Preferences & User Experience: We use cookies to gather certain information about visitors and Account Holders, such as browser type, server, language preference, and country setting, in order to store Account Holder preferences on our website to make Account Holder experience more consistent and convenient. We use cookies to maintain your logged in state when you visit our website repeatedly.

Provide Measurement Services and Better Targeted Ads, & Marketing: We use cookies, web beacons, and other storage technologies from third-party partners such as Google and Facebook for measurement services, better targeting ads, and for marketing purposes. This takes place when you visit our website. These cookies, web beacons, and other storage technologies allow us to display ItracMarketer promotional material to you on other sites you visit across the Internet.


ItracMarketer makes efforts to protect confidential information of all types, including personal information, with organizational, physical, mechanical and electronic safeguards appropriate to the sensitivity of the information. Our servers are located in Canada, and follow industry standards pertaining to security.

Please note, however, that we cannot guarantee that the measures we maintain will guarantee the security of the information.


We retain personal information about Account Holders and Contacts for as long as required for the purposes set out in this Policy and in accordance with the retention provisions in the Terms of Use.

Access, Questions and Concerns

An individual who has submitted personal information to ItracMarketer may submit a written request to access or correct his or her personal information retained by ItracMarketer.

All correspondence should be sent to the following address:

ItracMarketer Privacy Compliance Officer

1928 Gerrard St. East
Toronto, ON
M4L 2C1
Telephone: (416) 364-9444
Email: [email protected]