The average person picks up their smartphone 100 times a day. That’s once every 7 minutes or so. Email has become a huge part of the mobile environment which means that you, as a marketer, have 100 opportunities each and every day. Email marketing lets you engage with your customers via their mobile device, which they simply cannot live without.
100 Reasons Why to Invest In Email Marketing
Essentially, this means you can target your customers anytime, anyplace, anywhere.
It seems like only a few years ago when email was only accessible through your desktop/laptop and engagement was limited to the hours of the work day. Back then, emails could be ignored for hours or even days at a time. Now, consumers can’t ignore their emails as they carry them wherever they go.
With that being said: just because we know that our customers or potential customers have their email on them 24 hours a day, 7 days a week does not mean we can take advantage of them.
Email marketers must embrace the medium fully. This means that both emails and landing pages should be optimized for the mobile environment and campaigns should be more personal. Your email templates should have a responsive design so they are easily readable and engaging on mobile. You should also ensure your templates and subject lines are personal. For more information on how to ensure you have responsive email templates that you can personalize, you can contact [email protected].