You’ve heard about it. Marketing automation is the technology driving sales and customers to your business. In 2015, Marketing intelligence, automation, and advanced workflow automation software tools are one of the hottest trends to grow your business.

This technology uses all the collected information from a customer; from clicks to emails to forms, surveys and meta-data; to deliver them the information they need to make a purchase at the best time and place.

4 Marketing Automation stats that will surprise you

1. 63% of companies that are outgrowing their competitors use automation within their marketing. (The Lenskold and Pedowitz Groups, Lead Generation Marketing Effectiveness Study)

2. Among CMOs, the most important criteria for an automation system are ease-of-use (92%) and the ability to tie marketing performance to sales (72%). (Gleanster Marketing Automation Benchmark)

3. Companies that use marketing automation are 3 times more likely than companies without automation to track and attribute their content-marketing efforts to multiple touchpoints (36% to 11%). (The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study)

4. 58% of top-performing companies (defined as those where marketing contributes more than half of the sales pipeline), have adopted marketing automation. (Forrester Research, Gauging Your Progress and Success)