Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. Sales and marketers already know the benefits of using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support on a single cloud-based platform. Maybe you have considered getting one, but you don’t know where to start. and besides, what can a CRM do for you?
Need a CRM right now? Get a Free Demo for itracMarketer CRM, marketing automation.
What is CRM and why do you need it?
CRM is software used to manage every interaction you may have with current and future customers. Using itracMarketer for Customer relationship management, you can track a lead using custom analytics, create lead scores and conversion goals – itracMarketer’s all-in-one platform allows you to create a landing page, survey or form; manage lists and deploy large scale email marketing campaigns – and track your customers interactions as well as pass prospects directly to your sales team.
The benefit of having the entire client and prospect history under a single platform saves time and improves productivity. Using a Customer relationship management, sales teams no longer have to use separate programs to figure out who they should be calling next. And marketers can easily identify what is working and what isn’t.
itracMarketer offers a cloud-based CRM as part of an all in one platform that can be accessed from any web browser.
Not convinced? Why do you need a CRM ?
Think of your customer base. How many clients do you have? Can you keep track of every email, log-in, sign up, page-visit, purchase and click?
This quickly becomes a painful process to maintain when you start to grow. Manually tracking a small database is possible … but 50? 100? 1000? At a certain point, you’ll be spend more time tracking your prospect and customer interactions.
That’s where itracMarketer comes in: The platform automatically keeps track of your prospect and customer information so you can focus on growing.