Resources
The itracMarketer Blog
Your resource for the latest news on marketing automation, CRM and email marketing.
The Secret to Increase Lead Captures
We all know we need to capture leads, but where and how do we do this? The answer: landing pages. In the realm of inbound marketing, landing pages are a [...]
Improve email performance by up to 20% with list cleaning.
Not many people get excited about cleaning, often because it involves a lot of dirty work. On the contrary, most people love that feeling when they look around their [...]
Hit your targets: Using data segmentation to increase your bottom line.
Targeted Marketing, in its most simplistic definition, is all about getting the right message to the right people, however we all know that achieving this is much more complex. [...]
CASL: Are you compliant with it?
The Canadian Anti-Spam law (CASL) has been in effect since July 1, 2014 and businesses are still struggling with how to manage the rules properly. The Government has already [...]