Resources
The itracMarketer Blog
Your resource for the latest news on marketing automation, CRM and email marketing.
4 Key Factors to Plan a Successful Email Marketing Campaign
An Email Marketing Campaign is one of the most effective means of communicating with an audience to drive business. If you’re not already using email marketing, I strongly suggest you [...]
CASL Compliant – 6 things you need to know
Ever since the CRTC issued the Canadian Anti Spam Law (CASL) on July 1st 2014, digital marketers have been on edge. Even though the new CASL law is not [...]
What is CRM and why do you need it?
Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. Sales and marketers already know the benefits of using technology to organize, [...]
100 Reasons Why to Invest In Email Marketing
The average person picks up their smartphone 100 times a day. That’s once every 7 minutes or so. Email has become a huge part of the mobile environment which means [...]