Resources
The itracMarketer Blog
Your resource for the latest news on marketing automation, CRM and email marketing.
Why businesses have been complacent with CASL risk
The Canadian Anti-Spam Law (CASL) has yet to demonstrate its full impact and this should be a concern to many businesses in 2017. In our experience many businesses have [...]
Top 3 risks of CASL compliance for Sales teams
Do you have a sales-based business or department that is CASL compliant? Do you know what it means for your Sales team to be CASL compliant? As a recap [...]
Business impact of CASL looms large in 2017
The Canadian Anti-Spam Law (CASL) came into effect on July 1st, 2014 and has been phased-in over a three-year period to help companies transition email marketing communication practices. Part [...]
Top 6 Tips for Creating a Successful Email Marketing Plan
Creating an email marketing plan sounds more complex than it actually needs to be. We’ve outlined a few of our favourite go-to strategies when starting to develop your own [...]