Many countries around the world are enforcing stricter Anti-Spam and Privacy Laws to combat increasing fraudulent activities in the digital landscape. Canada, for example, has made it a legal requirement for businesses to obtain consent from customers before they can send commercial electronic messages (CEMs). If one fails to comply with these legislations, they will be subjected to both legal and financial risks. In order to avoid that, one must invest in anti-spam compliance mechanisms.
ItracMarketer’s Anti-Spam Compliance Manager and CASL function easily automates the tedious task of tracking and tagging contact information, and others that are required by regulatory agencies. Salesforce Marketing Cloud, in comparison, does not offer such a comprehensive anti-spam compliant tool.