Compare Marketing Automation itracMarketer vs Pardot
More Features. More Affordable.
itracMarketer can super-charge your marketing operations!
Efficient Marketing Automation
Centralized and Local Marketing Automation for distributed organizations
Easy Cross-Device Solutions
itracMarketer vs Pardot
Pardot is a well-known Marketing Automation Software provider, which features B2B Marketing capabilities. This platform comes with a premium price tag, lacks certain features and does not meet the needs of the more sophisticated organizations requiring local marketing automation support. Compare itracMarketer vs Pardot:
While Pardot does not offer a workflow management feature on its software, itracMarketer offers this function to all of its clients. With itracMarketer, you can have the marketing automation capability of running a set of sequenced actions, whether for sales lead nurturing or sending personalized commercial electronic messages (CEMs), at a very cost-effective price tag.
Due to Pardot’s lack of localized marketing features, this platform is not suited for multi-location or distributed organizations. ItracMarketer, however, is able to successfully cater to medium, large or enterprise businesses by providing tools such as asset management, approvals, permission management and centralized marketing control.
With itracMarketer, you can personalize and localize your marketing messages to engage with customers in different locations and regions.
In order for digital marketing campaigns to drive deeper conversions, marketers must account for mobile devices in the process. ItracMarketer gives you the ability to run cross-device previews and access to related analytics for optimal brand engagement with prospects and customers.
Anti-Spam and Privacy Laws are becoming more important word-wide. So much so, that some countries (like Canada) have even made it a legal requirement for businesses to obtain consent from customers before sending commercial electronic messages (CEMs). Since no one wants to be put under any legal and financial risks if they fail to comply with this legislation, investing in a comprehensive anti-spam compliance tool is the way to move forward.
Lucky for you, itracMarketer’s Anti-Spam Compliance Manager and CASL function allows you to tag and track individual contacts in the background, and manage a database of consent expiration dates and other data.
With full automation and full support, itracMarketer will help you stay anti-spam compliant.