Anti-Spam and Privacy Laws are becoming more important word-wide. So much so, that some countries (like Canada) have even made it a legal requirement for businesses to obtain consent from customers before sending commercial electronic messages (CEMs). Since no one wants to be put under any legal and financial risks if they fail to comply with this legislation, investing in a comprehensive anti-spam compliance tool is the way to move forward.
Lucky for you, itracMarketer’s Anti-Spam Compliance Manager and CASL function allows you to tag and track individual contacts in the background, and manage a database of consent expiration dates and other data.
With full automation and full support, itracMarketer will help you stay anti-spam compliant.