Compare Marketing Automation
itracMarketer vs Pardot

More Features. More Affordable.
itracMarketer can super-charge your marketing operations!

  • Efficient Marketing Automation
  • Centralized and Local Marketing Automation for distributed organizations
  • Easy Cross-Device Solutions
  • Anti-Spam Compliance

itracMarketer vs Pardot

Pardot is a well-known Marketing Automation Software provider, which features B2B Marketing capabilities. This platform comes with a premium price tag, lacks certain features and does not meet the needs of the more sophisticated organizations requiring local marketing automation support. Compare itracMarketer vs Pardot:

Efficient Marketing Automation

While Pardot does not offer a workflow management feature on its software, itracMarketer offers this function to all of its clients. With itracMarketer, you can have the marketing automation capability of running a set of sequenced actions, whether for sales lead nurturing or sending personalized commercial electronic messages (CEMs), at a very cost-effective price tag.

Centralized and Local Marketing Capabilities

Due to Pardot’s lack of localized marketing features, this platform is not suited for multi-location or distributed organizations. ItracMarketer, however, is able to successfully cater to medium, large or enterprise businesses by providing tools such as asset management, approvals, permission management and centralized marketing control.

With itracMarketer, you can personalize and localize your marketing messages to engage with customers in different locations and regions.

Easy Cross-Device Solutions

In order for digital marketing campaigns to drive deeper conversions, marketers must account for mobile devices in the process. ItracMarketer gives you the ability to run cross-device previews and access to related analytics for optimal brand engagement with prospects and customers.

Comprehensive Email Permission and Preference Management

Anti-Spam and Privacy Laws are becoming more important word-wide. So much so, that some countries (like Canada) have even made it a legal requirement for businesses to obtain consent from customers before sending commercial electronic messages (CEMs). Since no one wants to be put under any legal and financial risks if they fail to comply with this legislation, investing in a comprehensive anti-spam compliance tool is the way to move forward.

Lucky for you, itracMarketer’s Anti-Spam Compliance Manager and CASL function allows you to tag and track individual contacts in the background, and manage a database of consent expiration dates and other data.

With full automation and full support, itracMarketer will help you stay anti-spam compliant.

itracMarketer vs Pardot

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Features itracMarketer Pardot

Email Marketing

Email Templates

Email Template Editor

Email Campaign Reports

Cross-Device Previews

SPAM/LITMUS Testing

Customer Relationship Manager

CRM Integration

Lead Ranking/Scoring

Landing Page and Form Builder

Lead Capture

Survey Builder

Social Media Integration

Social Media Posting

Automation/Workflows

Website Activity Tracking

Reporting

Calendar/Task Manager

API Capabilities

Multi-Channel Campaigns

Distributed Marketing/Localized Marketing

Centralized Marketing Control

Marketing Asset Management

Permissions-Based Templates

On behalf of email marketing

On behalf of social media marketing

CASL Compliance Manager

Not Included

Available Support Services

Full Service

Email/Phone Support

Event Management

Integration

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