Compare Marketing Automation
itracMarketer vs Marketo

More Features. More Affordable.
ItracMarketer supercharges Marketing capability across your business!

  • Improved Lead Management & Scoring
  • Easy Cross-device Solutions
  • Centralized and Local Marketing Automation for distributed organizations
  • Efficient Survey Builder
  • Anti-Spam Compliance

itracMarketer vs Marketo

Marketo is a well-known cloud-based Marketing Automation Software provider that offers third-party integration of certain features, is unable to offer local marketing automation support to large enterprises and comes with a premium price tag. Compare itracMarketer vs Marketo:

While Marketo does offer lead management and scoring services to its clients through a third-party integration channel, concerns regarding its availability and cost effectiveness do take a toll on running effective sales operations.

itracMarketer’s built-in lead management tool, in comparison, allows you to nurture your leads until they are sales-ready and with the use of lead scoring, help you determine the best time for reaching out to prospects.

With itracMarketer, no one slips through the cracks!

Here is another feature that Marketo offers only through third-party integration.

While all of itracMarketer’s clients get to enjoy easy access to cross-device previews and analytics to run successful digital marketing campaigns, Marketo clients are still contemplating if¬†adopting this feature from a third party vendor will justify the additional costs and resources.

ItracMarketer does not require such a tradeoff.

The Marketo software lacks localized marketing features, and thus, is not suited for multi-location or distributed organizations. If you want access to a platform that can easily and effectively cater to medium-sized or enterprise businesses, itracMarketer is the way to go.

With its centralized and local marketing capabilities, your organization will be able to personalize and localize its marketing messages through an array of tools. These include asset and  permission management, centralized marketing control, and successfully increase engagement with prospects.

itracMarketer’s distributed marketing capabilities are the localized marketing solution you have been looking for!

Why settle for a third-party survey builder?

itracMarketer’s built-in and easy-to-use feature can allow you to capture responses and insights from customers in a straightforward manner?

This survey builder offer’s both control and efficiency!

There has been a lot of activity within the Anti-Spam and Privacy legislations in numerous countries (like Canada), regarding the importance, and legal requirement of consent from customers.

Sending commercial electronic messages (CEMs) is no longer that simple. In order to avoid any legal and financial risks, one must invest in tools to comply with this type of legislation. While Marketo offers no Anti-Spam compliance mechanisms, itracMarketer’s Anti-Spam Compliance Manager and CASL function can easily tag and track individual contacts and their consent related information.

itracMarketer’s seamless automation of anti-spam compliance is unparalleled!

itracMarketer vs Marketo

Features itracMarketer Marketo

Email Marketing

Email Templates

Email Template Editor

Email Campaign Reports

Cross-Device Previews




Customer Relationship Manager

CRM Integration

Lead Ranking/Scoring


Landing Page and Form Builder

Lead Capture


Survey Builder


Social Media Integration

Social Media Posting


Website Activity Tracking


Calendar/Task Manager

API Capabilities

Multi-Channel Campaigns

Distributed Marketing/Localized Marketing

Centralized Marketing Control

Marketing Asset Management

Permissions-Based Templates

On behalf of email marketing

On behalf of social media marketing

CASL Compliance Manager

Not Included

Available Support Services

Full Service

Email/Phone Support

Event Management


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