Compare Marketing Automation
itracMarketer vs MailChimp

More Features. More Control.
itracMarketer makes digital marketing easy!

  • Better Lead Management & Scoring
  • Centralized and Local Marketing Automation for distributed organizations
  • Efficient Survey Builder
  • Easy Lead Capture
  • Anti-Spam Compliance

itracMarketer vs MailChimp

MailChimp is a Marketing Automation Services provider known for its outbound marketing support. While this platform is cost effective, it does, however, lack certain features. It is unable to meet the needs of organizations which require local marketing automation support. Compare itracMarketer vs MailChimp:

ItracMarketer’s clients enjoy its easy-to-use lead management and scoring services through its marketing automation platform. Due to MailChimp’s lack of different sales-optimizing tools, its clients are unable to enjoy the perks of nurturing leads and engaging with them at the perfect time.

ItracMarketer empowers your sales funnel!

Due to MailChimp’s lack of certain localized marketing features, as a platform, it is more suited for smaller businesses or businesses with only one location. ItracMarketer, however, successfully caters to medium, large or enterprise businesses by providing them with tools to increase the impact of localized marketing efforts. With itracMarketer, you can increase brand engagement by taking into account the needs and wants of local customers through tools such as asset management, permission management and centralized marketing control.

Not only are itracMarketer’s distributed marketing capabilities highly efficient and cost-effective, but they also drive deeper connections with local customers.

ItracMarketer provides its clients the means to not only build efficient surveys in a hassle-free manner, but also gives them the option of triggering any follow-up processes to accommodate for their marketing goals. MailChimp, in comparison, does not provide its clients the option of building survey forms for recording insights and feedback from customers.
MailChimp’s clients do not get to enjoy features such as a landing page builder, numerous template options, and lead capturing services. ItracMarketer’s clients, on the other hand, can build webforms that meet their needs, and are able to capture leads in an efficient and productive manner.

All sales processes are optimized with itracMarketer!

No conversation about email marketing is complete without the mention of country-specific Anti-Spam and Privacy legislations. In some countries, like Canada, sending commercial electronic messages (CEMs) to customers without obtaining consent is no longer legal. This is where itracMarketer’s Anti-Spam Compliance Manager and CASL function come into the picture.

While MailChimp does not offer any anti-spam management tools, itracMarketer allows its clients to keep track of everything related to legislations in the background. All tedious and time-consuming tasks are automated to run in the background while you get to focus on more pressing marketing processes.

itracMarketer vs MailChimp

Features itracMarketer MailChimp

Email Marketing

Email Templates

Email Template Editor

Email Campaign Reports

Cross-Device Previews


Customer Relationship Manager

CRM Integration

Lead Ranking/Scoring

Landing Page and Form Builder

Lead Capture

Survey Builder

Social Media Integration

Social Media Posting


Website Activity Tracking


Calendar/Task Manager

API Capabilities

Multi-Channel Campaigns

Distributed Marketing/Localized Marketing

Centralized Marketing Control

Marketing Asset Management

Permissions-Based Templates

On behalf of email marketing

On behalf of social media marketing

CASL Compliance Manager

Not Included

Available Support Services

Full Service

Email/Phone Support

Event Management


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