Compare Marketing Automation
itracMarketer vs IBM Marketing Cloud (SilverPop)

More Features. More Affordable.
itracMarketer’s comprehensive marketing platform will fully-optimize your digital campaigns!

  • Improved Lead Management & Scoring
  • Centralized and Local Marketing Automation for distributed organizations
  • Efficient Survey Builder
  • Easy Lead Capture
  • Anti-Spam Compliance

itracMarketer vs IBM Marketing Cloud (SilverPop)

IBM Marketing Cloud is an established Marketing Automation Services provider that features B2B and B2C marketing capabilities. The platform comes with a premium price tag, lacks certain features and does not provide localized marketing and sales capabilities. Compare itracMarketer vs IBM Marketing Cloud (SilverPop):

IBM Marketing Cloud does not offer any lead nurturing and scoring automation capabilities to its clients. ItracMarketer’s, in comparison, allows all of its clients to enjoy a variety of sales process optimization tools to drive deeper conversions of leads and prospects.
ItracMarketer’s distributed marketing capabilities allow you to increase engagement with local customers, without having to compromise on corporate marketing tactics. While IBM Marketing Cloud’s multi-location clients are unable to personalize and localize their marketing messages to increase the impact of marketing in different regions, all of itracMarketer’s clients get to build productive practices to driving deeper connections with local customers.
IBM Marketing Cloud’s software restricts its clients from making surveys and questionnaires for research and feedback purposes. ItracMarketer’s built-in survey and form builder, in comparison, not only allows marketers to capture insight for any sales-related purposes, but also give them the ability to trigger any follow-up process automatically.
As high performing landing pages are an absolute must for all digital marketing campaigns, one must ensure that their marketing automation platform is able to optimize their effectiveness in capturing leads.

While IBM Marketing Cloud does not offer these features, itracMarketer gives you the option of capturing quality data for future lead conversions and meeting sales goals.

If your company operates in a location with strict Anti-Spam and Privacy Laws, have no worries because itracMarketer is here to help you. With its Anti-Spam Compliance and CASL function, itracMarketer automates the tedious legislation requirements to run in the background.

While IBM Marketing Cloud does not offer any anti-spam compliance mechanisms to its clients, itracMarketer saves its clients from being subjected to any legal and financial risks associated with failing to comply with these laws.

ItracMarketer offers full support and seamless automation so you can manage your database smoothly.

itracMarketer vs IBM Marketing Cloud (SilverPop)

Features itracMarketer IBM Marketing Cloud (SilverPop)

Email Marketing

Email Templates

Email Template Editor

Email Campaign Reports

Cross-Device Previews


Customer Relationship Manager

CRM Integration

Lead Ranking/Scoring

Landing Page and Form Builder

Lead Capture

Survey Builder

Social Media Integration

Social Media Posting


Website Activity Tracking


Calendar/Task Manager

API Capabilities

Multi-Channel Campaigns

Distributed Marketing/Localized Marketing

Centralized Marketing Control

Marketing Asset Management

Permissions-Based Templates

On behalf of email marketing

On behalf of social media marketing

CASL Compliance Manager

Not Included

Available Support Services

Full Service

Email/Phone Support

Event Management


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