Compare Marketing Automation
itracMarketer vs Hubspot

While the Hubspot software allows standard email marketing features such as template editors and campaign reports to all clients, its marketing automation feature is strictly available to clients belonging to higher price levels.

So if you are looking to adopt an automation platform with a cost effective price tag, consider itracMarketer.

All of itracMarketer’s clients enjoy easy to use automation capability which gives them the ability to perform their marketing operations in a consistent and efficient manner. Why compromise on marketing automation’s seamless functionality for a lower price when you can have both?

Hubspot is a platform more suited for small businesses or business with only one location rather than multi-location or distributed organizations due to its lack of localized marketing features.

itracMarketer, however, successfully caters to medium, large or enterprise businesses by providing features to personalize and localize their marketing messages through asset management, approvals, permission management and centralized marketing control tools.

With this, companies have the ability to drive deeper connections with prospects and customers as well as analyze the success by region, location or individual sales person. Think of itracMarketer’s distributed marketing capabilities as your go-to resource for localized sales and marketing support which improve results with personalization and increased engagement.

Expand your marketing capabilities and take your marketing to another level.

Hubspot allows its clients to send a limited amount of emails per month based on their price level.

ItracMarketer, in comparison, gives its clients freedom to send unlimited emails with no additional fees.

Why be limited when you can be unlimited?

Hubspot offers integration with a third-party survey builder, while itracMarketer provides this built-in feature to all of its clients.

itracMarketer’s form and survey builders are your one-stop-shop for hassle-free marketing operations. In addition, this built-in functionality integrates responses and insights right into customer or lead profiles which can be used to trigger follow-up processes or automated nurture sequences.

Anti-Spam and Privacy Laws are becoming much more important and some countries (such as Canada) have made it a legal requirement for businesses to obtain consent from customers before sending commercial electronic messages (CEMs).

Failing to comply with this type legislation can put you at a substantial legal and financial risk. Tagging and tracking individual contacts and expiration dates in your database for compliance can be a tedious and lengthy process. ItracMarketer’s Anti-Spam Compliance Manager and CASL functionality automates the tasks for you. While you focus on improving the content of your CEMs to drive lead generation and sales, the compliance manager handles the legal requirements in the background.

Hubspot, on the other hand, may respect consent but falls short in being able to offer comprehensive anti-spam compliance functionality.