There is an active discussion happening around the globe about Anti-Spam and Privacy Laws. Some countries, such as Canada, have even made it a legal requirement to obtain consent from customers prior to sending them commercial electronic messages (CEMs). As no one wants to be subjected to any legal and financial risks under such legislations, there is no better time than now to invest in anti-spam compliance tools and services.
While Eloqua does respect the importance of consent, it does not, however, offer any tools to help marketers manage such legal requirements. ItracMarketer, on the other hand, saves the day with its Anti-Spam Compliance Manager and CASL functionality.
With itracMarketer, you can automate legally-required tasks such as management of consent-related information while you focus on optimizing your overall marketing strategy.