Compare Marketing Automation
itracMarketer vs Eloqua

More Features. More Affordable.
ItracMarketer offers it all!

  • Improved Lead Capturing
  • Centralized and Local Marketing Automation for distributed organizations
  • Easy Survey Builder
  • Efficient Survey Builder
  • Anti-Spam Compliance

itracMarketer vs Eloqua

In the Marketing Automation space, Oracle Marketing Cloud (Eloqua) is known for its B2B cross channel marketing solution, premium price tag and lack of certain key features. These include local marketing automation tools for more sophisticated organizations. Compare itracMarketer vs Eloqua:

While Oracle Marketing Cloud does offer landing page templates and form builders to its clients, it’s lead capturing option is only available through a third-party integration channel.

itracMarketer’s built-in lead capturing forms, in comparison, allow you to capture quality data in an efficient manner, without ever compromising on accessibility and cost effectiveness of marketing and sales operations.

Oracle Marketing Cloud, or Eloqua, is more suited for business with only one location as this platform lacks localized marketing features that are ideal for enterprise businesses and distributed organizations.

ItracMarketer, in comparison, is able to successfully cater to medium, large or enterprise businesses by allowing marketers to utilize asset management, approvals, permission management and centralized marketing control tools to drive deeper connections with customers.

With its localized sales and marketing support, itracMarketer promises productivity and increased customer engagement.

In comparison to Eloqua’s third party survey tool, itracMarketer offers a built-in, hassle-free form and survey builder. This can help you collect insightful responses from customers and efficiently trigger follow-up processes or automated nurture sequences.

With itracMarketer, enjoy more control and convenience!

There is an active discussion happening around the globe about Anti-Spam and Privacy Laws. Some countries, such as Canada, have even made it a legal requirement to obtain consent from customers prior to sending them commercial electronic messages (CEMs). As no one wants to be subjected to any legal and financial risks under such legislations, there is no better time than now to invest in anti-spam compliance tools and services.

While Eloqua does respect the importance of consent, it does not, however, offer any tools to help marketers manage such legal requirements. ItracMarketer, on the other hand, saves the day with its Anti-Spam Compliance Manager and CASL functionality.

With itracMarketer, you can automate legally-required tasks such as management of consent-related information while you focus on optimizing your overall marketing strategy.

itracMarketer vs Eloqua

Features itracMarketer Eloqua

Email Marketing

Email Templates

Email Template Editor

Email Campaign Reports

Cross-Device Previews


Customer Relationship Manager

CRM Integration

Lead Ranking/Scoring

Landing Page and Form Builder

Lead Capture


Survey Builder


Social Media Integration

Social Media Posting


Website Activity Tracking


Calendar/Task Manager

API Capabilities

Multi-Channel Campaigns

Distributed Marketing/Localized Marketing

Centralized Marketing Control

Marketing Asset Management

Permissions-Based Templates

On behalf of email marketing

On behalf of social media marketing

CASL Compliance Manager

Not Included

Available Support Services

Full Service

Email/Phone Support

Event Management


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