Compare Marketing Automation
itracMarketer vs Act-On

More Features. More Affordable.
itracMarketer is your one-stop-shop for personalized Marketing automation!

  • Improved Lead Capturing
  • Centralized and Local Marketing Automation for distributed organizations
  • Easy Cross-Device Solutions
  • Efficient Survey Builder
  • Anti-Spam Compliance

itracMarketer vs Act-On

Act-On is an integrated Marketing Automation tool, which offers inbound and outbound marketing and lead generation capabilities. But this all comes with a premium price tag, lacks certain features and fails to meet the needs of the more sophisticated organizations requiring local marketing automation support. Compare itracMarketer vs Act-On:

Act-On’s lead capturing option is only available to its clients through a third-party integration channel. ItracMarketer’s built-in lead capturing forms, in comparison, not only allow you to capture quality data in an efficient manner, but also guarantee high performance, easy accessibility and cost effectiveness.
Act-On is a platform that lacks localized marketing features, and thus, is more suited for small businesses or businesses with only one location. ItracMarketer, however, successfully caters to medium, large or enterprise businesses by providing features, which can help you personalize and localize your marketing messages. This can be done through asset management, approvals, permission management and centralized marketing control tools.

Do you want to drive deeper connections with your customers? Want to have the ability to analyze success of your marketing operations by region, location or individual sales person? Then itracMarketer’s distributed marketing capabilities are the right fit for you!

In today’s day and age, where most of your customers are reliant on the use of mobile technology, cross-device mechanisms offer to perfect solution of conversing with prospects about your business.

While Act-On does not offer any cross-device solutions in their software, all of itracMarketer’s clients enjoy easy access to cross-device previews and analytics to run successful digital marketing campaigns.

Do you really want to miss out on this brand engagement opportunity?

Don’t want your marketing automation tool to restrict you from making customer satisfaction questionnaires and other surveys?

Have no worries, itracMarketer’s form and survey builders can be your one-stop-shop for hassle-free marketing operations.

In addition, this built-in functionality integrate responses and insights right into customer or lead profiles which can be used to trigger follow-up processes or automated nurture sequences.

Anti-Spam and Privacy Laws are becoming increasingly important in some countries (like Canada), and have even made it a legal requirement for businesses to obtain consent from customers before sending commercial electronic messages (CEMs).

Since failing to comply with this type legislation can put you at a substantial legal and financial risk, itracMarketer offers you an easy solution with their Anti-Spam Compliance Manager and CASL function. With this tool, you can automate the task of tagging and tracking individual contacts and expiration dates in your database seamlessly.

While Act-On does respect these legislations regarding consent, it does not, however, offer any compliance mechanisms in its software.

itracMarketer vs Act-On

Features itracMarketer Act-On

Email Marketing

Email Templates

Email Template Editor

Email Campaign Reports

Cross-Device Previews


Customer Relationship Manager

CRM Integration

Lead Ranking/Scoring

Landing Page and Form Builder

Lead Capture


Survey Builder

Social Media Integration

Social Media Posting


Website Activity Tracking


Calendar/Task Manager

API Capabilities

Multi-Channel Campaigns

Distributed Marketing/Localized Marketing

Centralized Marketing Control

Marketing Asset Management

Permissions-Based Templates

On behalf of email marketing

On behalf of social media marketing

CASL Compliance Manager

Not Included

Available Support Services

Full Service

Email/Phone Support

Event Management


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