Compare Marketing Automation
itracMarketer vs Constant Contact

More Features. More Control.
itracMarketer is unprecedented!

  • Improved Lead Management & Scoring
  • Easy Lead Capturing
  • Centralized and Local Marketing Automation for distributed organizations
  • Anti-Spam Compliance

itracMarketer vs Constant Contact

Constant Contact is an established Marketing Automation tool which is known to work well for small businesses requiring basic outbound marketing support. The platform is cost effective, but lacks certain key features and does not meet the needs of the more sophisticated organizations requiring local marketing automation support. Compare itracMarketer vs Constant Contact:

Improved Lead Management & Scoring

Constant Contact does not offer lead management and scoring services to its clients. ItracMarketer’s built-in lead management tool, on the other hand, allows you to nurture your leads and with the use of lead scoring, help you determine the perfect time for any sales-related activity.

With itracMarketer, sales process optimization is just a few clicks away!

Easy Lead Capturing

Constant Contact does not offer a lead capturing option to complement its landing page and form builder tool. ItracMarketer, in comparison, allows its clients to capture quality data through the forms in an accessible and efficient manner.

Centralized and Local Marketing Capabilities

Constant Contact is a platform more suited for small businesses as it lacks certain localized marketing features, which are ideal for medium, large or enterprise businesses. itracMarketer, however, successfully caters to these enterprise businesses by providing features to localize their marketing messages through asset management, approvals, permission management and centralized marketing control tools.

With itracMarketer’s localized sales and marketing capabilities, you can drive deeper connections with customers and have the opportunity to analyze success by different geographical locations and sales teams.

Comprehensive Email Permission and Preference Management

Anti-Spam and Privacy laws have been the topic of discussion around the globe. In some countries (like Canada), the legislations have made it a legal requirement for businesses to obtain consent from customers before any commercial electronic messages (CEMs) can be sent. Unless you want to be subjected to any legal and financial risks for violating the legislation, make the smart move and invest in an anti-spam compliance mechanism.

While Constant Contact may not offer any anti-spam compliance functionality, itracMarketer does. With its Anti-Spam Compliance Manager and CASL function, you can automate the tedious and lengthy tasks of tagging and tracking individual contacts and managing other legislation required work in the background.

itracMarketer vs Constant Contact

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Features itracMarketer Constant Contact

Email Marketing

Email Templates

Email Template Editor

Email Campaign Reports

Cross-Device Previews

SPAM/LITMUS Testing

Customer Relationship Manager

CRM Integration

Lead Ranking/Scoring

Landing Page and Form Builder

Lead Capture

Survey Builder

Social Media Integration

Social Media Posting

Automation/Workflows

Website Activity Tracking

Reporting

Calendar/Task Manager

API Capabilities

Multi-Channel Campaigns

Distributed Marketing/Localized Marketing

Centralized Marketing Control

Marketing Asset Management

Permissions-Based Templates

On behalf of email marketing

On behalf of social media marketing

CASL Compliance Manager

Not Included

Available Support Services

Full Service

Email/Phone Support

Event Management

Integration

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