CANADA’S MOST COMPREHENSIVE TECHNOLOGY SOLUTION FOR MANAGING CASL MARKETING & SALES COMPLIANCE
IS YOUR COMPANY COMPLIANT?
CASL is Canada’s anti-spam legislation, Bill C28, and it has been in effect since July 1st, 2014 and all company email communications and consent databases are expected to be in full compliance. The maximum fine for non-compliance is $10 million. Is your email database compliant?
Since launch several organizations have been held accountable for non-compliant email practices with one CASL fine in excess of $1.0 million dollars.
As of July 2017 the next stage of CASL will allow consumers the Right-to-Private-Action. This means consumers will have the ability to sue your business if you are not CASL compliant and following the government rules of the anti-spam law.
The itracMarketer CASL Compliance Management tool was uniquely designed to keep your business safe after working closely with a team of CASL experts from Ottawa. It offers you everything you need to manage your company’s CASL email marketing database and sales communication compliance requirements.
Stay on the right side of the anti spam legislation in Canada and avoid any fines, consumer legal threats or issues related to your email marketing practices.
One comprehensive cloud software package. Complete CASL management. Risk-free results.
CANADA’S MOST COMPREHENSIVE TECHNOLOGY SOLUTION FOR MANAGING CASL COMPLIANCE
You have spent countless marketing dollars on building your email database.
You need to protect your investment with a solution that will automatically manage the consent
of your customers as well as prospects/leads.
You need an audit trail of every email source captured, consent request as well as the result.
You need a compliance report that is easy to access.
The CASL Management for Sales validates EVERY email sent by a salesperson from a company’s email application. For example, Microsoft Outlook.
How it works:
All messages from an individual at your business will pass through a CASL compliant filter which checks if each recipient has a valid CASL consent status and is OK to send to, and it automatically notifies the individual for emails that cannot be delivered due to lack of up-to-date permission or consent.
The CASL Management for Sales is a light weight solution that provides assurance and does not get in the way your employees conducting their day to day business.
MORE TIME FOR MARKETING & SALES, LESS TIME WORRYING ABOUT COMPLIANCE… OR WORSE, A CRTC AUDIT or LEGAL ACTION
We can provide full support from the on-boarding and set up to the ongoing administration in order to ensure that every aspect of your compliance management is covered.
EMAIL DATA INTEGRATION
itracMarketer is extremely flexible and can process manual as well as automated data feeds from multiple sources.
FULL AUDIT TRAIL
From the moment email contact records are added to the database a comprehensive audit trail at the individual level will be available. In addition summary reporting is available to quickly understand the status and health of your overall database.
TAG, YOU’RE IT
itracMarketer will assign and manage the correct consent tag to each and every record as soon as it enters your CASL compliant database to every following interaction.
STORE YOUR SOURCE
itracMarketer not only tracks consent but stores a visual copy of all consent capture forms. When forms become outdated or offline there is still a history of not only when but where the consent was captured.
Do you need to worry about running a new consent campaign every month? Well, worry no more because the itracMarketer automatically processes consent campaigns in the background, whether they are 6 month prospects or 2 year former customers.
CHANGE THE STATUS
Each and every individual profile can be updated. Either manually by a customer service rep or other authorized person and of course automatically from the moment they enter the database or when the contact responds positively to a consent campaign. Remember, everything is tracked and tagged.
The itracMarketer is a comprehensive solution that includes the ability to set up web-forms, leverage templates or create your own using a simple to use editor. All the tools are available to ensure you manage your CASL compliance effectively.