Altusgroup is a leading provider of independent advisory services, software, and data solutions to the global commercial real estate industry.
Altus Group did not have a cohesive digital marketing strategy that integrated all of the areas that they were working on. They had an outside SEO consultant, and had issues ranking for keywords. They had a separate platform for email marketing with no ability to segment their campaigns. In addition, they had one-dimensional, free tool for analytics that could not tell them who was coming to their website. Altus needed more robust, integrated tools.
Fortunately for them (and us), they found itracMarketer in order to organize and consolidate many of their requirements into a sales and marketing solution to provide simple yet effective results.